We move businesses and brands forward.
Strategic brand direction for companies. Training and workshops for teams.
Strategic brand direction for companies. Training and workshops for teams.
The right marketing strategy can change the game.
From diagnosis to execution, from positioning to communication, we’ll walk side by side to take the plan off paper and generate real results.
Precise diagnosis to get it started
Find business bottlenecks and discover exactly where to act.
Positioning and Value Proposition
Have a brand and business that are attractive and desirable.
Growing with clarity
No improvisation. Move forward with focus and well-grounded decisions.
Taking ownership of strategy
Vision and direction to lead your team throughout the process.
Without strategy, effort becomes noise.
And growth, a promise that never comes.
Are these situations familiar?
- You try agencies, campaigns and different messages, but the results are not there.
- Your brand has value, but nobody can explain why it's unique.
- Marketing has become an operational area, disconnected from what drives the business.
- The team (or you) works hard, but the feeling of stagnation only grows.
They made you believe this is normal, but it’s not.
Businesses with potential cannot stop growing.
They will tell you the solution is a rebranding, a new logo, a new color palette. That's a lie.
Your brand needs method, strategy and real direction to transform intention into growth.
"Pedro is an expert in branding, communication and strategy. He has a rare learning agility and is always looking for new ways to generate growth. I've seen his ability to transform teams with an inspiring vision and focus on results."
Mariana Rodrigues
Global Communications Director – Danone
Choose the perfect solution for your moment
Training and Workshops
Your team ahead of the game with practical and insightful training.
- Up to date training on branding, marketing & strategy
- Practical theory and use cases
- Get your team prepared to manage the day to day activities
This is for you if…
- You are a founder, CEO or the leader of a brand or business
- You want your marketing team to have a proper training;
- You want to boost team knowledge
Brand and Business Strategic Direction
Find total clarity for your business and grow with direct guidance.
- Nail your offer
- Know exactly what makes your business unique, and how to own it.
- Fix your brand & marketing strategy. Unlock new paths for growth.
This is for you if…
- You are a founder, CEO or the leader of a brand or business
- You seek help to grow your business
- You want someone with vision and expertise to be side by side
What our clients are saying
Cesar Tavares
CEO
Having Pedro supporting the business was essential for our growth. His holistic vision opened many strategic paths and brought enormous security for us to take the next step.
I highly recommend his work.
Victor Parra
General Director
Working with Pedro was a game changer for our company. The strategic vision he brought, combining positioning, marketing structure and viable tactical plan, was exactly what we were looking for.
Today we have focus, clarity of direction and, above all, security in the decisions we make.
Giovanna Milanez
Branding Analyst
I participated in the “Brand Management” course and it was a transformative experience. The course is complete, extremely well structured and presents short classes, but of impressive depth.
I leave feeling much more prepared, with a solid foundation of insights and a rich source of references for the future. I recommend Pedro as an exceptional teacher, with a unique ability to transmit knowledge in a clear, practical and inspiring way.
Angelo Marin
Product Manager
The training is an excellent course both for those starting their career and for those who want to learn quickly and practically how to improve their development in a marketing career.
The course offers practical cases and methodologies applied in large companies, in a didactic way for day-to-day use. I was surprised by simple examples of soft-skills and practical tips to be applied!
I always recommend it to new people on my team because it’s very complete!
Fernanda Mesquita
Communication Supervisor
The Brand Management Training has comprehensive content, no tricks, no hacks, real content that makes you think and reflect on brand strategy.
It brought me very important clarification about the entire Marketing process. In addition, there’s all the support and contact with Pedro that really makes a difference.
I recommend it with my eyes closed, it was one of the best investments I’ve ever made.
Elisa Botelho
Business Strategist
The only flaw of his Masterclass is that it ends! Congratulations on your work, it’s inspiring!
Thank you for sharing your insights and experiences, they help a lot! I’m not from the marketing area, but I see how important this is for what I do. I’m your fan!
Founder
Pedro Campos
I have +16 years of experience working with Marketing at the world’s biggest brands, with experience in Brazil and Europe.
I founded Marketing de Ponta a Ponta so I can help companies and people by applying everything I learned throughout my career at Danone, Heineken, Whirlpool and KitchenAid.
Today, I work with brands and businesses helping them to get their strategy right, mentoring CMO’s, developing marketing plans and generating growth.
I also have a training platform to train the next generation of marketing professionals in Brazil, teaching about all stages of a marketing plan.
Frequently Asked Questions
What's included in strategic direction?
We look at the entire marketing process, which means we do a complete diagnosis of the business, brand and also consumer needs/pain points.
This gives us space to create a clear strategy with action pillars and a vision for the coming years.
We also structure the Go To Market plan, reviewing portfolio structure, brand positioning and designing the entire action plan.
More than just delivering a plan on paper, we work side by side with our clients helping in the implementation of actions, training teams and generating real results.
My company is small. Does strategic direction make sense?
Our working method allows us to work with large and small companies. It all depends on the problem that needs to be solved and the size of the project scope.
How long does the work process last?
From our experience, the minimum time for a project is 3 to 6 months. If your problem is urgent, get in touch to find the best solution.
Do you work with all industries?
Our specialization is in B2C business models. For B2B, what we try to do is help create brand positioning and communication, getting a little less into Go to Market recommendations.
Do you also provide training or lectures?
Yes. If you’re interested in structuring specific training for your team or hiring a lecture, get in touch.
Do you also execute the recommended actions?
No. The strategic direction delivers the plan and can recommend partners for execution. The proposal here is to structure and direct — not operate.
However, we work side by side with our clients monitoring project execution once it’s delivered, helping the marketing team and guiding them to better decision making. In other words, we don’t let the recommendation stay just on paper.
What's the difference between you and an agency?
Agencies only execute what they’re given. We deliver clarity and direction based on diagnosis, strategy and growth plan. It’s the thinking that comes before action, followed by close monitoring.